top of page

Branding Strategy Studio

Privacy Policy

We, Anti, Inc. and our affiliate (“Anti”, “Company” or “we”) value your privacy and we are committed to safeguarding your personal information and being transparent about the data we collect and how we use it.

 

Our Privacy Policy applies to all interactions you may have with Anti and is intended to help you understand our practices concerning the collection, use, and disclosure of information. We retain the right to amend or update this Privacy Policy at any time. The updated version will be indicated by an updated "Last update" date, and the updated version will take effect immediately as soon as it is accessible.

 

Please note: It is vital to read and understand our Privacy Policy. By engaging in any form of communication with Anti, you acknowledge you have read and understood this Privacy Policy. Should you disagree with our policy, we kindly ask you not to interact with any aspect of our business.

 

For the purposes of this Privacy Policy, all capitalized terms used but not defined herein shall have their respective meanings in the Terms of Use. Your Global Privacy Rights. No matter where you live, where you reside, where your citizenship lies, or where your data originates from, your interactions with Anti are governed by this Privacy Policy and you agree to the data practices described in this policy.

 

Data We Handle

Scope of Engagements. Information collection and processing occur through various interactions, including but not limited to: (i) Clients using our services via different platforms, e.g. Website, Marketplace, Developer Program, Partner Program, Services API, or any other products, or services we offer (collectively referred to as “Services”), or (ii) Non-Clients connecting with us outside service agreements, like (a) Visitor visiting/navigating our online website operated by us (“Website”) or otherwise communicating with us through various communication channels in whatever form, including but not limited to social media channels, phone/e-mail, SMS, the chat window on our Website, or giving Feedback and making inquiries or signing up for our marketing communication or our newsletters, and (b) Participant attending events we host. All these interactions are referred to as "Engagements'' within this policy, irrespective of the depth or nature of your association with us.

 

Roles in Data Handling. This policy applies uniformly to all types of Engagements, whether you visit our Website (as a Visitor), attend an event (as a Participant), or use/access our Services (as a Client). Depending on your Engagements with us (Visitor, Participant, or Client), we act either as: (a) a Data Processor (Service Provider), under our Agreement with you, when you process Client Data that you supply or control through the Services; or (b) Data Controller for Personal Data and attribution information we collect or you share with us outside the Agreement (e.g. Website interactions, events, Feedback submitted directly to us or via integrated services or third party services); and for certain technical or operational information about Services usage or as part of the Services Data. In every case, we process your information in line with this Privacy Policy.

Grounds for Processing. When acting as a Data Controller, signifying that we have authority over the reasons and methods behind processing your data, including Personal Data, we rely on various legal bases for it. These include: (i) Agreement/Your request: to provide the Engagement and to respond to your requests, (ii) Legal Compliance: to adhere to our legal obligations, (iii) Your Consent, and (iv) Legitimate Interests: such as to operate, secure and provide you with our Engagements functionality (e.g. Website, chat window), understand and improve them; support promotion and operational management, maintain the reliability of our systems and related technologies and other Client services and support purposes; and to receive, analyze, and use Feedback and related attribution data, including for marketing/publicity as described below. In such scenarios, we consistently strike a balance between our interests and your privacy rights. As a Data Processor, our relationship is governed by the Agreement with you, which sets out our respective obligations and rights.

 

Types and Sources of Data. Our Engagements may collect and process your information, including Personal Data, depending on how you interact with us, the choices you make, and the Engagements and features you use. The sources of this information include what you share, our automated systems, and third-party sources and contain both your Personal and Non-Personal Data, including, but not limited to:

 

  • Identifiers: Contact information and Services-related details, e.g. your full name, email address, physical address, phone number and IP address, user name, password, technical identifiers and usage data.

  • Commercial information: Transactional information, or other purchasing or consuming histories and tendencies, payment data, subscription information and supporting tickets.

  • Electronic and network activity information: Records of your interactions with our Engagements (e.g. Website, chat window and logs, history) and performance metrics.

  • Device and geolocation: IP address, operating system, device type, browser details, and geographic region.

  • Shared content and contribution data: Content you submit in events, social media, community spaces, and Feedback.

  • Inferences: Profiles created based on your data to improve personalization and analytics.

Sensitive data Caution. When using our Engagements, avoid sharing (or having us send) any sensitive data. You acknowledge that we bear no liability whatsoever for such data you provided to us.

How We Process Your Information

Processing Purposes. As long as we process your information, including your Personal Data, we will continue to do so for: Service Delivery and Enhancement, Safety and Security, Compliance and Protection, User Engagement and Personalization, Marketing and Communication, Data Insights, and Contributions.

Registration Data. Anti receives the necessary details (including Personal Data and other Clients’ information) in order to complete your registration on our Website. This ensures you have access to the Engagements you have subscribed to. When reaching out to Anti, the Client might be asked to provide similar data to what they had given during the registration process.

Data Compliance. You hereby acknowledge and agree that the processing of your Personal Data has been and will continue to be carried out in accordance with this policy and does not violate the relevant provisions of the Member State where the Company is established.

Profiling Activities. By engaging with us, you acknowledge and agree to our use of your Personal Data for profiling purposes. You can opt-out of profiling at any time by contacting support@anti.com. Please note, that revoking this consent might limit our ability to provide specific Engagements.

Access to the Client URL. By sharing your website URL, you agree and acknowledge that Anti may use, collect, and process publicly available data from your website for the purposes of providing and enhancing our Services and training Artificial Intelligence (“AI”) models.

The Client Responsibilities Regarding Personal Data. The Client is solely responsible for the processing of Personal Data in accordance with relevant data privacy laws. The Client must obtain all necessary permissions when collecting and transferring Personal Data via Anti and its Sub-Processors.

Access and Managing Your Personal Data. Individuals have the right to manage their Personal Data. Reach out to support@anti.com for any data access, modification, or deletion requests. To discontinue our Services, email us at support@anti.com.

Deleting Your Personal Data. Upon written request, Anti will delete your Personal Data using a standard method in accordance with Anti’s data retention policy, unless it is unworkable due to technical issues.

Geo-Location data. Anti may have access to your geo-location data as we collect and process IP addresses of all devices used for Engagements.

The Client logo. You give Anti and its affiliates consent to use your company name and logos to identify you as a Client for marketing and promotional purposes, including Anti’s websites.

Client’s Authorized-Users, Guest-Users and End-Users data. Anti may process data of your users to facilitate your operation of the Services. Anti requests all its Clients to inform their users of our Services’ integration.

Links and Promotions. Anti has no responsibility and assumes no liability if another entity (e.g., website or commerce provider) collects or shares information about you in violation of its own privacy policy.

Children's personal data. We do not knowingly collect Personal Data from anyone under the age of 16. If you notice an unintentional collection, please contact us at support@anti.com.

Cookie usage and other tracking technologies. By using our Engagements, you agree to our use of cookies and similar tracking methods. You can learn more in our Cookie Policy.

Feedback and Attribution. Feedback may include the Client’s name and logos, and you authorize Anti and its Affiliates to reproduce and publicly attribute such Feedback for business purposes. Individuals may withdraw consent by written notice to Anti.

Login Integration Services. Your use of Login Integration Services (e.g., Google, Facebook) is subject to the terms of those providers. Where our Services access information from Google APIs, such use will comply with the Google API Services User Data Policy.

Third‑Party Services. These services operate independently and are governed solely by their own terms and privacy policies. Our Agreement does not apply to Third‑Party Services.

bottom of page