Pantástica

Solution:

We decided to name the project Pantástica, a play on words that clearly conveys the type of product they sell and the sensation customers will experience thanks to its fantastic flavor.

After settling on the name, we developed the entire visual identity based on that concept and continued creating materials that bring the brand closer to the customer. Slogans, colors, design, photography, and meaning were incorporated into the packaging and social media communications to position Pantástica as a brand that knows how to pamper its customers with its delicious products.

This brand’s identity is feminine, powerful, happy, and friendly. We needed to empower this entrepreneur and give her the place she deserves within her project, as her passion is the key pillar of the venture. The name (in the feminine form), the isotype, the colors, and the communication serve as a constant reminder and celebration of female power in today’s economy.