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Nueva Kerala
Project type
Branding · Strategy · Packaging · Illustration
Location
Guatemala
Nueva Kerala is a company specializing in the sale of high-quality spices. With operations based in Guatemala City, Cobán, and the United States, they export worldwide, particularly cardamom and black pepper, which are their specialties.
They asked us to rebrand them, as they were already using the sphinx image but needed to make it more contemporary, and they also lacked a graphic identity and packaging for their products.
Drawing on this rich ancestral imagery—full of life, meaning, symbolism, and codes—we decided to create a complete world, with creatures representing each product, and an international aesthetic that highlights the quality of their products no matter where in the world they are sold.
We also developed the storytelling for all their corporate materials and packaging, ensuring that the images and text work together seamlessly.
