No Stylist

This new streetwear brand was conceived as an irreverent brand designed to target a well-defined niche subculture.

Challenge

This project was presented to us as a new company seeking to make a name for itself in today’s fashion world. It imports well-known streetwear brands—such as sweatshirts, caps, and sneakers—that a certain target audience now even collects, paying premium prices for their recognition in the hip-hop world and its artistic scene. Additionally, the company plans to introduce its own clothing line in the medium term to complement its current offerings.

Solution

In developing this brand, we allowed ourselves the freedom to be irreverent, to break the mold, and to create a brand with meaning, traceability, and the potential to evolve alongside the business’s growth. The challenge was to create a brand that sells products from other brands yet needs to position itself as a brand in its own right; that is why it is accompanied by so much symbolism, such as the asterisk used as a typographic character to replace words or letters that are not accepted or must be censored. Additionally, a flexible isotype was created that will also serve as an identifier for different seasons.

This project was directed by Anti and developed in collaboration with José Carlos Molina.