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Branding Strategy Studio

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Match

Project type

Branding · Naming · Strategy · Motion Graphics

Location

Guatemala

This firm specializes in architecture and interior design, particularly for residential projects. We handled the entire branding process, from concept and naming to social media communication.

Since this brand targets families looking to give their home a fresh look and new functionality to accommodate changes in their lifestyle or family size, we based the concept on the insight “making a match”—a match between their lifestyle and their home.

In addition to conveying professionalism, this brand needed to be approachable, so we developed not only a logo but also an icon as a graphic element that captures the feeling of a beautiful, functional, and welcoming home. We also created a pattern that represents stability and dynamism.

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