Mae Foods

Mae Foods is a Costa Rican company that has been working since 2015 to provide its customers with healthy, natural snack options. They asked us to help them give their packaging a fresh new look—one that better suits their target audience and reflects the national identity they so strongly value.

Each package features a different ecosystem for each type of monkey living in different regions of Costa Rica, thereby supporting the strategy of connecting with their target audience through a unique sense of patriotism and nature.