Kinich Honey

An established honey brand in Guatemala has asked us to create a high-end brand for its international sales, specifically in North America and Europe.

Guatemala is the land of eternal spring, as its lands are always in bloom and producing magnificent natural products; this, combined with its diverse microclimates, results in honeys of various flavors and colors. Additionally, Guatemala is known for its excellent coffee and cacao, which are blended with honey to create new taste experiences.


We were given the opportunity to create the concept, name, branding, the entire packaging system, and advertising photographs; The concept and name we developed was Kinich, a word in the Mayan language that refers to the Sun God and translates as “Radiant” or “Solar”—that sun whose brilliance is like honey. That is why we say that honey is an offering from the sun, because without it, there would be no flowers, no bees, and no honey.