Hwasanjung Café

As part of the commercial development of Hwasanjung (a Korean fine-dining restaurant for which we carried out a rebranding), we were commissioned to create a brand for coffee produced in Guatemala and targeted at the Korean market, which has a highly specialized and demanding coffee culture.


For the development of this packaging system, we created a set of stickers consisting of one informational sticker and several smaller ones that complement the brand’s personality. Given the manual nature of the packaging process, we recommend placing them in different spots on the packaging, giving each type of coffee and every purchase a personal and unique touch.

This graphic design is a fusion of Hwasanjung’s branding and popular Korean imagery, offering a new experience to both Guatemalan and Korean consumers—from the moment of purchase until the moment they savor their delicious cup of coffee.