Hwasanjung

Flower, Mountain, and Pagoda.

–These translated words include the name—a play on words—of this Korean fine-dining restaurant that recently opened in Guatemala City. The brand’s creative director, with a clear vision of what he wanted, challenged us to create a brand identity that respected traditional Korean aesthetics while taking an elegant and modern direction; one that would complement the eclectic decor of the restaurant, which resembles a modern art gallery.


To achieve this, after conducting research on graphic references, colors, textures, and typography, we developed the branding, dedicating a significant portion of the work to customizing the typography and the details of the iconography. Additionally, a key part of the project was the creation of the menu, for which we not only handled the design and layout but also selected the materials, finishes, and overall layout.