Honk!

This Mexican company, which specializes in creating trailers for film productions, has entrusted us with its branding and brand management project to reach its target audience, which includes film distributors, film and television production companies, independent directors, and even film students.

When conceptualizing this brand, we realized that when we talk about “trailers,” it’s natural—given the language—to think not only of movie trailers; in fact, our minds first turn to heavy-duty transport vehicles.

In this case, we draw an analogy between the horn (which is what lets you know the trailer is coming before you can even see it) and this brand and its final product—the movie trailer—which makes us “notice” the film and makes us want to see it.