Fruit Roli

We continue to work with Mae Foods of Costa Rica. This time, they commissioned us to develop the branding and packaging design for their new product, Fruit Rolis—as always, a high-quality product made with natural, healthy ingredients. To further enrich the ecosystem of colors, landscapes, and animals we’ve created with their previous products, we created illustrations of birds and eye-catching scenes designed to grab the attention of their target audience on store shelves.

The entire conceptualization of the logo, graphic style, and packaging is based on the product’s physical attributes—dehydrated fruit rolls that offer consumers a new way to enjoy fruit—and this must stand out from the shelf all the way to the moment the customer opens the package.