Bengala

An agency specializing in advertising targeting the B2B market, which will also collaborate with other agencies; therefore, its brand image must be striking for an audience well-versed in the worlds of design and advertising.

For this brand, we created the name BENGALA based on two of the word’s meanings:

1. A sparkler.
2. An ancient province in northeastern India, from which
the Bengal tiger takes its name.

In this concept, we connect the two meanings by using the first as the main concept, drawing an analogy that the agency will show the way, providing light and guidance toward the certainty of success; the second serves as a guide for the visual identity, the isotype, which conveys character, distinction, and is an allegory of power.