Astrea

A financial, accounting, and tax services firm approached us to handle their complete brand management, from the name to their communications.

Astrea is one of the options we developed, based on the concept of Astrea, the goddess of Greek mythology who was dedicated to the wise administration of justice and the balance of all things. In this way, we imbued a name with meaning—one that is also easily readable and pronounceable, yet very different from what the industry is accustomed to seeing.

Furthermore, this concept allowed us to translate that sense of balance, growth, and differentiation into the visual design, building a trustworthy identity—which is essential for the industry given the services offered.