Área

Área entrusted us with its rebranding because, after many years in the industry, its target audience no longer identified with the company due to generational change. This presented an opportunity to set the company apart from its industry competitors in a disruptive way, thereby achieving better positioning through differentiation.

For this project, we developed a logo that is adaptable and scalable for every required use. The logo is constructed using isometric proportions and industry-specific elements (architecture, engineering) that are easily recognizable to the end user.

For this rebranding project, we created a custom font for the logo that ensures consistent prominence and legibility in every adaptation of the name, in uppercase. The color palette was built using the primary colors of the original brand to continue leveraging its existing positioning, and it is complemented by colors identified through an industry study, specifically selecting those that stand out most in the market.